The Problem
The Solution
The Result
Persona Development
Ambition: Dreams of playing college basketball and feels a strong drive to reach the next level.
Frustration: Feels like he has hit a plateau with basic drills and isn't making tangible progress.
Anxiety: Worries about a lack of visibility to college scouts and the recruiting process.
Desire for Structure: Craves expert, personalized guidance rather than generic YouTube tutorials.
Social Proof: Sees teammates posting high-intensity training sessions at Beyond Basketball on Instagram.
Digital Research: Views impressive workout videos and coaching credentials on the company website.
Recruiting Success: Sees testimonials and "success stories" of former players who earned college scholarships.
App Interface: Sees a modern, professional mobile app used for booking and tracking progress.
Peer Influence: Hears teammates talking about their positive experiences and improvements with the program.
Expert Feedback: Hears specific, technical coaching critiques that challenge his current skill level.
Parental Input: Discusses the financial investment and program value with his parents.
Marketing Claims: Hears about a proven track record of helping athletes secure college scholarships.
Active Seeking: Actively searches for and follows Beyond Basketball’s social media and website.
Advocates for Growth: Highlights recruiting and development features to his parents to get their buy-in.
Commitment: Uses the app to book introductory sessions and schedule weekly 10-session packages.
Engagement: Tracks specific performance metrics and maintains direct communication with his coach.
Skill Mastery: Develop offensive skills, specifically ball-handling and shooting.
Recruitment: Gain the visibility and resources necessary to play college basketball.
Progress Tracking: Use data and technical feedback to see a direct return on his training investment.
Scholarship Path: Follow a structured program with a proven record of athletic scholarship success.
Stagnation: The feeling of "leveling off" despite self-motivated effort.
High Costs: The financial barrier associated with elite, high-quality training programs.
Scheduling Conflicts: Difficulty finding high-level training that fits around school and team practices.
Obscurity: The fear that he won't be noticed by college scouts without professional help.
