ATHENA

ATHENA

ATHENA

Capstone Project, 2025

Capstone Project, 2025

Capstone Project, 2025

Product Design Lead,

Product Design Lead,

Product Design Lead,

Harvard University

Harvard University

Harvard University

Current platforms fail to meet the needs of women’s sports fans, offering only disconnected data and isolated communities. I designed a centralized digital home that eliminates discovery barriers, transforming a fractured viewing experience into a deep, immersive journey for every fan.

Current platforms fail to meet the needs of women’s sports fans, offering only disconnected data and isolated communities. I designed a centralized digital home that eliminates discovery barriers, transforming a fractured viewing experience into a deep, immersive journey for every fan.

The Problem

Women’s sports coverage is currently fragmented and inaccessible, leaving fans without a dedicated home for live content, statistics, and community. This visibility gap creates a barrier to engagement, stifling the commercial growth and cultural impact of female athletes.

Women’s sports coverage is currently fragmented and inaccessible, leaving fans without a dedicated home for live content, statistics, and community. This visibility gap creates a barrier to engagement, stifling the commercial growth and cultural impact of female athletes.

Women’s sports coverage is currently fragmented and inaccessible, leaving fans without a dedicated home for live content, statistics, and community. This visibility gap creates a barrier to engagement, stifling the commercial growth and cultural impact of female athletes.

Women’s sports coverage is currently fragmented and inaccessible, leaving fans without a dedicated home for live content, statistics, and community. This visibility gap creates a barrier to engagement, stifling the commercial growth and cultural impact of female athletes.

The Solution

Athena elevates the fan experience by centralizing women’s sports into one comprehensive platform. Our female-prioritized API delivers personalized content, deep analytics, and inspiring player profiles to drive engagement. We are building the engine that turns visibility into a global movement for growth and investment.

Athena elevates the fan experience by centralizing women’s sports into one comprehensive platform. Our female-prioritized API delivers personalized content, deep analytics, and inspiring player profiles to drive engagement. We are building the engine that turns visibility into a global movement for growth and investment.

Athena elevates the fan experience by centralizing women’s sports into one comprehensive platform. Our female-prioritized API delivers personalized content, deep analytics, and inspiring player profiles to drive engagement. We are building the engine that turns visibility into a global movement for growth and investment.

Athena elevates the fan experience by centralizing women’s sports into one comprehensive platform. Our female-prioritized API delivers personalized content, deep analytics, and inspiring player profiles to drive engagement. We are building the engine that turns visibility into a global movement for growth and investment.

The Result

User testing validated Athena’s core value proposition, specifically the desire for a "social-first" sports hub. Fans highly favored the Oracle Lineup for its ability to foster healthy competition without the barriers of gambling, and the Twitter-style profiles for personal content curation.

User testing validated Athena’s core value proposition, specifically the desire for a "social-first" sports hub. Fans highly favored the Oracle Lineup for its ability to foster healthy competition without the barriers of gambling, and the Twitter-style profiles for personal content curation.

User testing validated Athena’s core value proposition, specifically the desire for a "social-first" sports hub. Fans highly favored the Oracle Lineup for its ability to foster healthy competition without the barriers of gambling, and the Twitter-style profiles for personal content curation.

User testing validated Athena’s core value proposition, specifically the desire for a "social-first" sports hub. Fans highly favored the Oracle Lineup for its ability to foster healthy competition without the barriers of gambling, and the Twitter-style profiles for personal content curation.

Persona Development

Thinks & Feels

Thinks & Feels

  • Wants to feel connected to the women's sports community.

  • Values empowering and inspiring content.

  • Frustrated by lack of centralized information.

  • Feels pride and excitement for athletes achievements.

  • Worries about missing key moments.

Sees

Sees

  • Highlights and live games on mobile device.

  • Inspiring athlete interviews and docuseries.

  • News articles on trade updates.

  • Shares content to friends about big moments.

Hears

Hears

  • Friends talk about favorite teams and family discusses highlights.

  • Social Media buzzes with women's sports news.

  • Coaches and mentors share insights.

  • News outlets reports with major events.

Says & does

Says & does

  • Shares highlights and stories.

  • Discusses games with other users in comments.

  • Plays in lots of Oracle leagues

  • Encourages others to watch women's sports.

Goals

Goals

  • Stay updated consistently & easily.

  • Feel part of a community.

  • Supports a sport lifestyle.

Pain Points

Pain Points

  • Scattered, inaccurate information.

  • Lack of global league information.

  • Finding people with shared interest.

  • Limited access to content.

Contact

Contact

Contact

DISCOVERY

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DISCOVERY

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DISCOVERY

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DISCOVERY

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VALIDATION

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VALIDATION

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VALIDATION

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VALIDATION

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EXECUTION

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EXECUTION

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EXECUTION

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EXECUTION

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USER TESTING

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USER TESTING

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USER TESTING

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USER TESTING

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ITERATION

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ITERATION

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ITERATION

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ITERATION

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NEXT PROJECT

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NEXT PROJECT

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NEXT PROJECT

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