ATHENA

ATHENA

A strong brand identity for women's sports.

Built by women, for women.

A strong brand identity for women's sports.

Built by women, for women.

A strong brand identity for women's sports.

Built by women, for women.

ROLE

Brand Designer & Ux/Ui Designer

ROLE

Brand Designer & Ux/Ui Designer

ROLE

Brand Designer & Ux/Ui Designer

SCOPE

Brand & Visual Identity & Ux Research

SCOPE

Brand & Visual Identity & Ux Research

SCOPE

Brand & Visual Identity & Ux Research

The Challenge


Create a bold, sophisticated brand identity for a women's basketball program that breaks away from traditional sports aesthetics while maintaining competitive credibility and athletic authority.

The brand needed to resonate with modern athletes, celebrating both the power and elegance inherent in women's basketball, while establishing a distinctive visual presence that could compete at the highest levels.

The Challenge


Create a bold, sophisticated brand identity for a women's basketball program that breaks away from traditional sports aesthetics while maintaining competitive credibility and athletic authority.

The brand needed to resonate with modern athletes, celebrating both the power and elegance inherent in women's basketball, while establishing a distinctive visual presence that could compete at the highest levels.

The Challenge


Create a bold, sophisticated brand identity for a women's basketball program that breaks away from traditional sports aesthetics while maintaining competitive credibility and athletic authority.

The brand needed to resonate with modern athletes, celebrating both the power and elegance inherent in women's basketball, while establishing a distinctive visual presence that could compete at the highest levels.

The Solution


Drawing inspiration from Greek mythology and classical design principles, Athena embodies strength, wisdom, and strategic prowess. The visual identity combines modern typography with timeless elegance.

A carefully curated color palette and dual-typeface system create versatility across applications, while high-contrast photography captures the raw intensity and grace of the sport.

The Solution


Drawing inspiration from Greek mythology and classical design principles, Athena embodies strength, wisdom, and strategic prowess. The visual identity combines modern typography with timeless elegance.

A carefully curated color palette and dual-typeface system create versatility across applications, while high-contrast photography captures the raw intensity and grace of the sport.

The Solution


Drawing inspiration from Greek mythology and classical design principles, Athena embodies strength, wisdom, and strategic prowess. The visual identity combines modern typography with timeless elegance.

A carefully curated color palette and dual-typeface system create versatility across applications, while high-contrast photography captures the raw intensity and grace of the sport.

Web Services

Product Design

Sports Photography

Contact

Web Services

Product Design

Sports Photography

Contact

Web Services

Product Design

Sports Photography

Contact

Logo Design

Color Palette

Typography

Primary Typeface

Aa

Instrument Sans

A modern geometric sans font that conveys strength and clarity. Used for headlines, body text, and UI elements.

Secondary Typeface

Aa

Instrument Serif

An elegant serif that adds sophistication and classical refinement. Used for featured titles and emphasis.

Digital Experience

A seamless mobile experience that guides users through account creation and personalization. The interface combines Athena's signature color palette with intuitive navigation, creating an engaging onboarding flow that reflects the brand's commitment to user-centered design.

Imagery & Vision

As an aspiring sports photographer, who specializes in women's athletics, the images behind this app were shot by me and inspired a space for women's sports to be prioritized.

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